With the advent of the era of leisure, leisure country is no longer a fresh vocabulary, people living in the city over the weekend and holidays leisure time with the whole family car around the city and countryside, village to breathe the fresh air in the field, close to the natural environment, camping, picnic, farmhouse, picking … &hellip to enjoy the rich country; the breath of life, country life has become an integral part of city life, constantly upgrade the living needs of the country, but also gave birth to innovative &hellip country leisure mode;
Traditional country leisure is generally to the outskirts of the city tourist attractions, or relying on agriculture and folklore as the characteristics of rural tourism. And the city life on the outskirts leisure needs are gradually upgrading, country leisure tourism with the improvement of accelerating regional development and policy of land circulation in urban and rural areas, with the development of new conditions, therefore derive a new demand and supply on the outskirts leisure life, the original ecology of the spontaneous country leisure infrastructure, the lack of corresponding standard and in the region, can not become the mainstream choice of leisure, with rural tourism country mode, because of the lack of standards overall, and the uneven levels of exploration through the research on the original farmer brother country leisure mode and demand on the market trend, the traditional farmhouse after upgrading, to build Eco Farm theme park in the high-end leisure agricultural mode features, let visitors can in your theme inside the farm, both in the sensory, visual on Can enjoy pleasure, thereby promoting the cycle of consumption.
To create an ecological farm theme park mode
five points
(a) relying on the city family vacation market
City residents is the main market of country tourism projects, in China's current holiday system, city class work mainly for the weekend holiday for two days, the city suburbs meet residents from &ldquo &rdquo fled to the forest; construction; “ forest green ” the desire of the suburbs and the city center traffic distance close, usually within one to two hours, so the country leisure tourism is the city residents weekend travel choice, usually on the travel way to drive travel mainly in the personnel organization, usually the family outings, the elderly, young children and people on the farm for the reasonable arrangement of the theme park ecological tourism park the contents of the project product and population structure of a family in the country, with ecological leisure, leisure agriculture, vacation, conference, entertainment, recreation and other functions based And for the elderly, such as fishing, country walking, chess, photography and other recreational projects for youth groups, the formation of amusement park, car racing, horse racing, bungee jumping, rock climbing and other recreational and entertainment projects, according to the formation of small groups of children, children's play, folk entertainment, animal shows and other entertainment projects, through the reasonable collocation of various projects, in order to maximize the satisfaction of City family travel demand as the core, to innovate the country leisure recreation model to organize new creative ways to eat live, travel, shopping and entertainment, health, body, treatment, understanding and other functions, the biggest selling point of the formation of ecological farm theme park, at the same time “ + + + ecological recreation agriculture folk farm for the ” the best combination to find its own market space development.
(two) the country ecological leisure environment:
The difference between ecological farm with Disney theme park, Happy Valley and the theme park is the Eco Farm theme park is a very good ecological environment, usually located in the outskirts of the city, has a good foundation of vegetation, with valleys, streams, trees, wetlands and other ecological environment of the country, the park has high content of negative oxygen ions, have for people close to nature and outdoor leisure conditions. Environment is the background resources, this theme park is the most out of the ordinary place is at the same time it can make people fully enjoy the recreation experience in natural habitat and fun. With a good ecological environment for the country based on the combination of outdoor camping, fishing, recreation, No Ho, country, equestrian experience and leisure camping country leisure projects, the formation of ecological farm theme park is different from the city theme park features a large. Therefore, the ecological environment index has become the primary condition of ecological farm theme park location.
(three) low cost
Rides is the ecological theme park recreation farm product support, project has gathered popularity, attracting a farm core effect, its biggest difference with the domestic first-class theme park or amusement park is a theme park, Eco Farm recreation facilities equipment is characterized by type, small equipment, low cost model, high cost risk to avoid the large city theme parks and amusement parks, reduce the dependence on the park tickets, tickets can be used low or no ticket (equipment excluded), and therefore make it more easily in the operation of the market, most of the projects for people of all ages, to expand the market coverage of the attractions, recreation itself better a farm leisure facilities, improve the traditional tourist resorts or resort recreation experience value, enhance the leisure vacation Attraction of destination. thereforeThe low cost strategy of recreational facilities reduces the cost input of ecological theme park in the prophase operation, and is more successful than other theme park projects.
(four) full integration of agricultural folklore theme experience
In the family travel market, children and the elderly, usually on the folk project has a strong interest, folk custom project to show people the city life which is different from the city life of the rural life, for people to escape from city life is undoubtedly an interesting experience, so the depth of excavation of regional folk culture, combined with ecological farm and countryside ecological environment, a full range of integration of traditional folk entertainment projects, as the park features such as collective experience, rope skipping, roll hoop, rope skipping, shuttlecock, jump, disc grinding, turning, pick up signs, flower line of traditional folk games. At the same time, combined with agricultural folklore can be carried out similar to the happy farm planting experience, ranch animal performances and other agricultural folk theme experience, bring people a real experience of rural life. thereforeThe experience of agriculture and folklore is an important feature of Eco Farm theme park.
